A brand identity for a private charter airline was created to reflect the experience of flying the Desert Southwest, specifically New Mexico. SkySandia-- named after the native state butterfly and its surrounding mountain ranges-- is meant to evoke the adventurous, quintessentially American pastime of vacationing cross country.The area’s flora are represented through various promotional materials that have been hand illustrated, such as a stationary system, airplanes, print and digital tickets and in-flight food service materials and uniforms. SkySandia is an airline that is meant to provoke nostalgia through its natural desert colors, athletic gear, and forms. Created with India Ink, Adobe Illustrator and Adobe InDesign.
