A branding system was designed for a personal hero: Odetta, a folk singer and civil rights activist from the 1960’s. The mark unifies the image of a record, a musical staff, and a peace dove; in its mouth it holds a music note. Pictured are mark applications on products. The color green was selected for the cultural meaning behind it: it is a symbol of peace, harmony and healing. Created with Adobe Illustrator and Adobe InDesign.
