Grid is a brand representing a new type of daily planner. Inspired by expressive forms of the 1980’s and fluorescent highlighters, this mark was prompted by a project brief to design a brand for something you cannot leave the house without. An accompanying identity manual was designed to inform on the mark. This manual serves to explain the ins and outs of the branding system, by illustrating the process of the mark’s creation & preliminary sketches, the mark’s competitors, its color and typeface components, and its uses and applications. Pictured are mark applications. Other applications are featured in the manual. Created with Adobe Illustrator & Adobe InDesign.
